The Product

Strategic decisions with real stakes. Competitive positioning, market entry, investor narratives, pricing strategy, build vs. buy decisions, category design. If the question has a wrong answer that costs you something significant, it’s the right kind of question.

Founders and CEOs at companies doing $500K–$50M in revenue. VPs of Strategy and Chief of Staff at PE-backed companies. Operators making a significant bet on incomplete information. The common thread: people who need a clear position, not more options.

The system reads the question, identifies the primary analytical function required, selects the appropriate specialists, runs the analysis, and returns a brief. You receive a written document — 800–1,200 words — via email within 24 hours. No calls, no back-and-forth, no status updates. It arrives.

Yes. Each question is a separate $100 Brief. Many clients have a library of open questions. Start with the one with the highest stakes right now.

One clarifying question is included. If the brief raises more questions than it answers — a good sign, honestly — that’s usually a signal you’re dealing with a bigger problem, which is what the Full Engagement conversation is for.

The system runs continuously. Questions submitted from anywhere are answered within 24 hours. Benjamin operates across New York, London, and Waikiki — the geography is a feature, not a bug.

The Methodology

ChatGPT doesn’t take a position. It summarises. Directed Intelligence runs eight specialists in parallel — each with a distinct function. One of them, the Critic, exists only to find what’s wrong with what the others produced. The brief stakes a claim. ChatGPT gives you options and lets you decide. You don’t need more options. You need the right answer.

800–1,200 words. Four parts: Direct Answer, What Was Weighed, Contrarian Take, Action Map. The Direct Answer is what you can act on. The Action Map is the one move. See a real example at mrglouton.ai/what-you-get.

The $100 Brief answers one specific question in 24 hours. The Full Engagement is sustained strategic direction over weeks or months — architecture-level work where the system becomes part of how your company operates. Most clients start with a brief. Some of them go further.

Privacy & Trust

Yes. Your question, your brief, and your company are confidential by default. No case study is written about your engagement without your explicit consent. No testimonial is requested until you offer one. See the Privacy Policy for full details on data handling.

If the brief doesn’t take a clear position, you get a refund. No negotiation. The guarantee is binary: it positions or it refunds. Request within 7 days of delivery by replying to the delivery email. Full terms at mrglouton.ai/terms.

It’s directed AI output — and the distinction matters. The brief is generated by AI specialists under human direction. The Director (Benjamin Glouton) selects the specialists, sets the analytical frame, synthesises the output, and takes responsibility for the position. It’s not professional legal, financial, or regulatory advice. It’s strategic intelligence for decision-support.

Still have a question?

One question is enough to start.

If your question isn’t answered here, email [email protected]. Or just submit it as a brief. The worst outcome is a refund.

The $100 Question

One question. One clear answer. 24 hours.

A 2-page document that lands in your inbox.

This brief is generated primarily by artificial intelligence directed by a human strategist. It is for informational purposes only and does not constitute legal, financial, or professional advice. By continuing, you acknowledge this disclosure.

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